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The missile will further boost IAF Tejas's firepower.Highlights LCA Tejas fighter jet's firepower to get great boost. IAF orders French HAMMER missiles for Tejas jet. HAMMER missiles capable of destroying bunkers on any type of terrain.
The Indian Air Force (IAF) has placed orders for French HAMMER missiles to be fitted into LCA Tejas boosting the firepower of the indigenous fighter jet. The missile will give Tejas capability to hit and destroy bunkers or ground targets from a range as far as 70 kms.
The IAF, under the emergency procurement power granted by the Modi government, has sought the capability enhancement of LCA Tejas amid continuing border tension with China. The IAF had first acquired HAMMER missiles for the French Rafale jets.
“This year we are focussing on a couple of segments. Our Indian wear store is even more exciting this year. The ethnic wear store offers a selection of 2 lakh styles from over 3,000 brands which includes brands like Manyawar, BIBA, Rangriti and W for woman at affordable points. The store offers nearly 4 times more selection than any other online ethnicwear store,” stated Sirdeshmukh.
Every occasion/festival calls for its own style and product categories. Under the men’s wear segment, sherwanis, jodhpuris, bandhgalas reign as the top demanded apparels in the ethnic wear segment. While party shirts dominate the western wear segment – generally reserved for formal occasions – suits, mandarins, tuxedos, zoot suits, shirt coordinates, etc., enjoy a healthy demand.
As the name suggests, Ethnix provides a complete range of ethnic wear from basic kurtas to stylized heavy sherwanis to bundis, bandhgalas. There’s even Indo-Western wear and cocktail suits on offer. The brand’s core values is to have an understated style, which is elegant on the lines of Raymond and its unique cut/ style. While kurtas, bundis and Indo-Western looks are popular among men, saris, salwar kurtis and lehenga cholis are popular among women.
Ancestry is inspired by the evolving face of the new age Indian who is self-assured, professionally competent and curious to discover new paths. The brand’s offering, encompassing women’s apparel & accessories, home furnishings, and other lifestyle products, is constantly evolving and is in line with international trends, and yet interestingly rooted in Indian heritage and crafts.
Talking about his new sneaker drop Virat Kohli said, “This is my first sneaker collaboration ever and I am super excited to be doing it with PUMA. I live in my sneakers and wanted us to create a versatile silhouette that would become a wardrobe staple for both men and women. Cricket is a big part of my style so with PUMA I have reinvented the Basket with elements of the sport that reflect in the design of the shoe.”
Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has served to transform the business models of apparel retailers as well as their designs, and the very notion of seasonal fashion itself.While the main purpose of winter wear is to keep a person warm in cold weather, over the years, this category has evolved from a necessity to a fashion statement
Bare Necessities will continue to operate its site as it has and will run as a standalone and complementary brand to the other eCommerce sites. Over time, for those brands that would like to serve additional customers, Walmart will work to integrate the Bare Necessities’ assortment onto Walmart.com and Jet.com.
Meanwhile, Kaaur says that there has been a shift in the past few years from the un-organized and tailored occasion wear market to the organized ready-made occasion wear, where people are happy to come and chose from the variety that retailers have to offer. Moreover, with international brands coming in, the men’s festive and occasion wear segment has gotten more competitive though domestic brands have not been greatly affected.
Neeman’s is India’s first footwear brand to use the natural, renewable and biodegradable fibre in its shoes. The eco-conscious company which is leading a culture of sustainability and comfort in the footwear space in India and showcased its timelessly attractive range of men’s shoes in unique experiential zones.
“People as individuals have started celebrating life every day. It’s not limited to the defined festivals. The lifestyle includes travel as another crucial aspect, and people have become fashion conscious. It is true that they have started shopping throughout, but the response during festivals always takes the lead,” says Suvarna Kale, Head of Design, Blackberrys.
Bare Necessities was founded in 1998 and offers more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear. Intimates, a category that has been aggressively growing online, has complex sizing and highly specialized products. Bare Necessities will bring deep category expertise, a content offering designed to educate intimates shoppers, as well as strong brand relationships and operational capabilities.
He adds: “We go to clusters of Varanasi – India’s handloom fabric hub – and sit with weavers and mesh different blends of fabric to create something new, something sustainable. For linings and trims we work towards developing our own branded buttons and linings which are more on the lines of top-end international designers.”
Recognized for bringing latest fashion off international runways for both men and women to the country, KOOVS.COM now gives all fashion lovers an access to the collection offline. Customers can touch and feel the quality of the products, try them on to understand their best fit and buy their products from the store and get it delivered at their doorstep.
Menswear retailer Roger David has entered voluntary administration after being unable to cope with an influx of international competitors and the rapid evolution of online shopping.The brand grew into the third-largest specialty menswear chain in Australia and the directors are incredibly proud of what has been achieved over the last 76 years
KOOVS.COM, the ultimate fashion destination in the country, has announced the launch of its first shop-in-shop presence exclusively at Central M.G Road, Gurugram. The launch saw Bollywood celebrity and fashionista, Kiara Advani walk the ramp in the brand’s latest collection marking the celebrations.The brand is bringing alive the new trends in style through an aesthetic portrayal for the new age Indian consumers who have a global outlook and admire fashion in their everyday life
The theme of the latest winter collection is based on pastels. “The idea is to focus on these soft and lovable colours which parents lovingly choose for their children and which positively influence a child. They bring out the fun and make the collection more attractive,” says Gupta.